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Home→Resources→Student Resources→Marketing An Introductory Text 7th edition

Marketing An Introductory Text 7th edition

Student Guide (Summary of each chapter, with accompanying questions and guides to where to find the answers), including an 11 page guide to the Written Analysis of Cases.

Related Articles (Selected articles from Westburn journals to accompany each chapter)

Glossary

Access to The Westburn Dictionary of Marketing

The Student guide, Glossary and related articles are in PDF format.You can download free Adobe Reader software to read PDF files from Adobe: