Westburn Publishing

JMM 2009 Silver Anniversary Volume

In 2009 the Journal of Marketing Management reached its 25th Silver Anniversary Volume.

Since its first issue in 1985 the Journal has grown to 10 double issues per year, including 2 double "special issues" on particular topics, as well as the annual collection of best papers from the Academy of Marketing Conference.

Special Issues this year include Issue 3-4 "Bridging the segmentation theory/practice divide" and Issue 7-8 "Expanding Disciplinary Space: On the potential of Critical Marketing".