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Home→The Westburn Dictionary of Marketing→Z→zero rating

zero rating

Definition:
Goods on which value added tax (VAT) is not paid by the final CONSUMER but on which the supplier can recover VAT for his inputs. In the UK this includes food, books and several other items, but the government is progressively reducing the number of zero-rated goods.

Cross-References:
[consumer]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].