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Home→The Westburn Dictionary of Marketing→Z→zero-order association

zero-order association

Definition:
The simple association (or as measured by a coefficient such as PEARSON'S CORRELATION COEFFICIENT) between two variables without adjustment for any of the effects of any other variables. Higher-order associations, by contrast, are calculated with some such adjustment.

Cross-References:
[Pearson correlation coefficient]

Links:

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].