zero defects
Definition:
The ultimate objective of QUALITY CONTROL SYSTEMS - the elimination of all defects. In practice it is very difficult to attain and is more of a benchmark to work towards. For example, Hewlett Packard has a policy of 'is parts per million'.
Cross-References:
[quality control]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].