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Home→The Westburn Dictionary of Marketing→W→white goods

white goods

Definition:
A term used to describe particular types of CONSUMER DURABLES, e.g. washing machines, dishwashers, fridge-freezers. These goods were originally covered in white enamel paint and this is apparently the origin of the term.

Cross-References:
[consumer durable]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker], [1998].