weighting
Definition:
A means of attaching greater or lesser importance to a factor or variable. Weights may be assigned judgementally to reflect experience or company policy, e.g. in rating tables for screening new product ideas, or based upon prior knowledge of the incidence with which the variable occurs naturally and which one may wish to modify, e.g. in QUOTA SAMPLING one can emphasize those subgroups in which one is particularly interested by giving greater weight to them.
Cross-References:
[quota sampling]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].