Weber's Law
Definition:
A view which argues that purchasers are less interested in the absolute characteristics of individual objects than they are in the comparative performance characteristics of like objects which are close SUBSTITUTES for one another.
Cross-References:
[goods]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].