weak signals
Definition:
An idea proposed by Igor Ansoff that argues that future events are anticipated by weak signals which, if identified, will give advance warning of a forthcoming change. Accordingly scanning for weak signals should be an integral part of ENVIRONMENTAL ANALYSIS. A useful concept difficult to implement.
Cross-References:
[environmental analysis]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].