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Home→The Westburn Dictionary of Marketing→V→voluntary chain or group

voluntary chain or group

Definition:
Any group of traders who have agreed to make joint purchases in order to attain the benefits of quantity discounts. See SYMBOL GROCER.

Cross-References:
[symbol grocer]

Links:

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].