volume discount
Definition:
In the advertising context, a discount on the RATE CARD COST given by MEDIA OWNERS to MEDIA BUYERS who place a large number of orders for ADVERTISING SPACE or time simultaneously.
Cross-References:
[series discount]
[advertising space]
[media buyer]
[media owners]
[rate-card cost]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].