visuals
Definition:
Visual element of an ADVERTISEMENT as distinct from the COPY. For instance: 'The visuals are perfect, but the copy is weak.'
Cross-References:
[advertisement, advert, ad]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].