visualizer
Definition:
Artist in an ADVERTISING AGENCY or CREATIVE SHOP whose skill is to be able to produce quick visual interpretations of tentative verbal descriptions of an emerging advertising theme or treatment.
Cross-References:
[advertising agency]
[creative shop]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].