Westburn Publishing

visual aids

Definition:
Any processes, activities or materials used to explain, emphasize or advertise. Usually with reference to the making of presentations, lectures and sales pitches.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].