vision

Definition:
A vision is a view of the future which represents where an organization would like to be and gives a sense of purpose and direction from which a strategy may be formulated. In the works of Warren Bennis: 'A vision should state what the future of the organisation will be like. It should engage our hearts and our spirits; it is an assertion about what we and our colleagues want to create. It is something worth going for; it provides meaning to the people in the organisation, in the work that they are doing. By its definition, a vision is a little cloudy and grand; if it were clear, it wouldn't be vision. It is a living document that can always be added to; it is a starting place to get more and more levels of specificity.'

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