Visibility Adjusted Impact (VAI)
Definition:
A measure of COVERAGE developed in 1996 for the OUTDOOR advertising medium. See SITE PASSAGE.
Cross-References:
[coverage]
[outdoor advertising]
[site passage]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].