vertical publication
Definition:
A publication directed at readers who belong to a common location or type of organisation but may be diverse in other respects, e.g. Tailor & Cutter. The implied alternative is a HORIZONTAL PUBLICATION.
Cross-References:
[horizontal publication]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].