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Home→The Westburn Dictionary of Marketing→V→vertical marketing system (VMS)

vertical marketing system (VMS)

Definition:
A marketing channel which has achieved some degree of vertical integration involving some central control of operational practices, and programmes. Three types are generally distinguished: corporate, contractual and administered.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].