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Home→The Westburn Dictionary of Marketing→V→vertical integration

vertical integration

Definition:
The acquisition by a member of a distribution channel of a facility or establishment at a different level in the channel. If the acquisition is farther from the consumer then it is BACKWARD INTEGRATION usually with the purpose of assuring supplies. If nearer the consumer it is FORWARD INTEGRATION.

Cross-References:
[forward integration] [backward integration]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].