variety reduction
Definition:
The deliberate elimination of the number of variants in a PRODUCT range or line in order to improve efficiency and secure scale economies. Usually accomplished through PARETO ANALYSIS.
Cross-References:
[Pareto analysis]
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].