van sales
Definition:
Vans, or small covered lorries are stocked with a range of merchandise at a factory or distribution centre and the van driver takes the goods to prospective customers. Orders are taken and fulfilled at the premises of the customers, or in the street, depending upon the PRODUCTS being sold. It is common practice for certain perishable merchandise (bread and other bakery products) to be sold in this manner. Also soft drinks and ice-creams are frequently distributed on a van sales basis. Van sales of industrial goods is less common but there are examples of its being used as in the case of small hand tools being taken by vans to garages and workshops.
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[product]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Barry R. Moore], [1998].