value engineering
Definition:
The same process as VALUE ANALYSIS but conducted at the product's design stage when the ability to make changes in design is far greater.
Cross-References:
[value analysis]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen T. Parkinson], [1998].