value added resellers (VARs)
Definition:
Intermediaries who add value to the product before selling it on, Sellers of computing equipment who combine various product like processors, VDUs, printers etc. into a system are a good example.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].