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Home→The Westburn Dictionary of Marketing→V→VAI

VAI

Definition:
See VISIBILITY ADJUSTED IMPACT.

Cross-References:
[Visibility Adjusted Impact (VAI)]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].