Westburn Publishing

use-by date

Definition:
Somteimes confused with BEST-BEFORE DATE but strictly the term means that th eproduct should be discarded in fot used by the date specified.

Cross-References:
[best-before date]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Sandra Deans and Michael J. Baker], [1998].