• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→U→unstructured interview

unstructured interview

Definition:
Often called a DEPTH INTERVIEW. A non-directive interview in which the RESPONDENT is encouraged to talk about the subject, rather than to answer specific questions. The interviewer uses a topic list, which sets out a list of points that should be covered during the interview; his role is to guide the conversation, rather than to ask formal QUESTIONS.

Cross-References:
[questions] [respondent] [depth interviews]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Alan M. Wilson], [1998].