unsought products
Definition:
Those for which the customer has no felt need. Unsolicited goods sent by suppliers in the hope that the buyers' inertia will result in their keeping them e.g. book and record clubs.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].