universe
Definition:
(1) The total number of people or organizations available from which to select a sample. (2) In the advertising context, the maximum potential audience for a radio or television COMMERCIAL, often subdivided demographically in practice. Hence, a radio station would have a fixed universe of, say, a million households but might also offer advertisers a 'housewife universe' of a different size.
Cross-References:
[ITV region]
[commercial]
[net homes]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Barry R. Moore and Keith Crosier], [1998].