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Home→The Westburn Dictionary of Marketing→U→Universal Product Code (UPC)

Universal Product Code (UPC)

Definition:
System of product identification used in the USA by which a ten-digit number is assigned to each grocery product sold by US producers. The system is also in use in the UK where a 13-digit article number is assigned to each product. The code is printed in a system of black and white bars referred to as a BAR-CODE which can be read by an electronic scanner at the supermarket checkout.

Cross-References:
[bar code]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown, Margaret D. Potts and Michael J. Baker], [1998].