univariate analysis
Definition:
Statistical procedures involving only one dependent variable. Contrast MULTIVARIATE ANALYSIS procedures such as FACTOR ANALYSIS, or MULTIVARIATE ANALYSIS OF VARIANCE.
Cross-References:
[factor analysis]
[multivariate analysis]
[variance]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].