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Home→The Westburn Dictionary of Marketing→U→unit pricing

unit pricing

Definition:
A system of marking on product packaging the price per unit of quantity and the actual price. It promotes easy comparison of products by consumers and so should lead to fair competition.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker], [1998].