unaided recall
Definition:
The spontaneous recollection of a RESPONDENT to a question.
Cross-References:
[recall]
[respondent]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].