About Us
News
Journals
Books
Authors
Resources
Contact
General Information
Help
FAQ
Marketing Dictionary
Print Page
eMail Page
Search website for
:
Home
→
The Westburn Dictionary of Marketing
→
U
unaided recall
unawareness set
unbiased estimate
undifferentiated marketing strategy
uniform delivered price
uniform delivered pricing
unique selling proposition
unit pricing
unitary demand
univariate analysis
Universal Product Code (UPC)
universe
unprompted response
unsought products
unstructured interview
UPC
upper class
use-by date
user-active
USP (unique selling proposition)
utility
U