triangulation
Definition:
A social RESEARCH methodology where empirical endeavour is seen as only one leg of a three-way approach, the other aspects being participatory observation and DESK RESEARCH.
Cross-References:
[research]
[desk research]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg],.