Trades Descriptions Acts (1968 and 1972)
Definition:
Replaced and expanded the UK Merchandise Marks Law dealing with misdescriptions of goods in general: its particular purpose is to ensure as far as possible truthful information about goods, prices and services.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton],.