tradename
Definition:
The name of an organization, as opposed to a TRADEMARK, which is usually associated with a PRODUCT or SERVICE.
Cross-References:
[trademark]
[services]
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.