trade shows
Definition:
Exhibitions mounted to provide a platform for organizations which participate in a trade, business or profession, for the dissemination of information, for public relations purposes and for taking sales orders.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau],.