trade price
Definition:
The price offered to INTERMEDIARIES which offers a TRADE DISCOUNT against the recommended retail price.
Cross-References:
[intermediary]
[trade discount]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.