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Home→The Westburn Dictionary of Marketing→T→trade marketing mix

trade marketing mix

Definition:
The variables of the MARKETING MIX when applied to wholesaling or retailing can be seen to have basic similarities. These variables are merchandise - supplies, assortment; services - margin/turnover; promotion; store location. Also called the retailing mix.

Cross-References:
[marketing mix]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.