trade-in
Definition:
The return of an object in exchange for a discount against a repurchase. Frequently found in MARKETS for industrial machinery and CONSUMER DURABLES, especially cars, where the existence of a buoyant trade-in market is considered vital to the sale of new models.
Cross-References:
[market]
[consumer durable]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.