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Home→The Westburn Dictionary of Marketing→T→trade discount

trade discount

Definition:
An allowance offered to defined classes of customers (but excluding ultimate CONSUMERS who are not 'in the trade') as a discount against the published list price. Such discounts are usually related to volume but may also be used to encourage purchase out of season.

Cross-References:
[seasonal discounts] [consumer]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.