trade and technical press
Definition:
Collective description of magazines directed mainly at the readership suggested by the description. The implied alternatives are the BUSINESS AND PROFESSIONAL PRESS and 'consumer magazines'.
Cross-References:
[business and professional press]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.