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Home→The Westburn Dictionary of Marketing→T→total quality management (TQM)

total quality management (TQM)

Definition:
An approach to management pioneered in the USA by Deming and Juran during the Second World War to reduce faults in the manufacture of products. Largely neglected by Western manufacturers these techniques were widely adopted by Japanese manufacturers', especially in the auto industry, becoming a major source of their competitive advantage in international markets. TQM involves the entire work force and devolves the responsibility to the individual worker to ensure that the required quality standards are met.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.