Westburn Publishing

time series forecast

Definition:
The development of forecasts using data collected at regular intervals which is averaged and extrapolated to give a future forecast which takes into account SEASONALITY and other trends.

Cross-References:
[seasonality]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.