time of adoption
Definition:
This is central to the whole concept of diffusion and underlies all attempts to describe the diffusions process in mathematical terms.
Cross-References:
[diffusion process]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.