third party endorsement
Definition:
Positive support for an object or organisation from a third party who is not directly involved with the making or selling of the object.
Cross-References:
[source effect]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.