test instrument
Definition:
Any technique or method used for eliciting data required to test a hypothesis in MARKETING RESEARCH, e.g. a QUESTIONNAIRE, a psychological test (e.g. thematic apperception test), or a physiological test (e.g. PSYCHOGALVANOMETER).
Cross-References:
[questionnaires]
[psychogalvanometer]
[marketing research]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.