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Home→The Westburn Dictionary of Marketing→T→Television Consumer Audit (TCA)

Television Consumer Audit (TCA)

Definition:
Commercial research service commissioned and subsidized by the seven largest television CONTRACTING COMPANIES. Advertisers spending a stipulated minimum budget with each of the companies can receive four-weekly reports on the consumption of selected product groups in their broadcast area, computed from weekly PANTRY CHECKS in a sample of households. The data are cross-tabulated by intensity of ITV viewing.

Cross-References:
[contracting companies] [pantry check]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.