telethon
Definition:
A marathon television programme aimed at giving support to a charity or political candidate. The term originated in the United States, and is simply a combination of the words 'television' and 'marathon'.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk],.