teletext
Definition:
Written data transmitted by television companies which can be received by using a special adapter on an otherwise normal television set. There is no charge for viewing the data. It is estimated that 22 per cent of television owners in the UK had access to teletext in 1988.
Cross-References:
[Oracle]
[Ceefax]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk],.